![]() For both Impossible Bottle Flip and Temple Run, many app owners live in major cities like Houston, Chicago and New York City.Across all four apps reviewed, a significant number of app owners like in either California or Texas.Wordscapes app owners are particularly interested in word games, often having other word apps and logic games apps on their mobile device.Similarly, a significant number of Impossible Bottle Flip app owners also have the YouTube Kids app on their mobile devices. Temple Run app owners often visit the PBS Kids mobile website, and overindex on GoNoodle app ownership.Top audience segments here include entertainment enthusiasts, business executives, family shoppers, high-end fashionistas and socialites.People with these apps generally love playing other games, with most app owners also having many other hyper casual games on their phones.Over 31% of Wordscapes app owners and more than 28% of Piano Magic Tiles app owners make $100,000 or more a year.Piano Magic Tiles overindexes with people making between $50,000 and $100,000 a year, and people making more than $250,000 annually.Temple Run overindexes with individuals making under $50,000 a year.For all four apps, around three-fourths of app owners have one or two children at home.Wordscape is the only app of the four where over 50% of app owners are White. Over half or more of those with the Impossible Bottle Flip, Piano Magic Tiles and Temple Run apps are Non-White (Hispanic/Latinx, Black/African-American and/or Asian/Pacific Islander).Over 53% of Impossible Bottle Flip app owners are between 26 and 45 years old, while more than 55% of those with the Wordscapes app are between 46 and 75 years old.Around a third of Temple Run app owners are between 18 and 35. Close to 27% of those with the Piano Magic Tiles are between 26 and 35 years old, while another 25% are between 56 and 65.Temple Run has the same percentage of male and female app owners, while just over 49% of Impossible Bottle Flip app owners are female.Over 58% of those with the Wordscapes app and close to 55% of those with the Piano Magic Tiles app are female. A significant number of app owners here are female, even though app ownership overall across categories tends to skew male.So what does the data reveal? Who Plays Top Hyper Casual Mobile Games? In particular, we looked at the following hyper casual games: InMobi Pulse builds a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party telco data to stated feedback directly from the customers. Uncovering the Typical Hyper Casual Mobile Gamerīut who are these hyper casual mobile gamers? To find out, we turned to InMobi Pulse. There’s a reason even the likes of Goldman Sachs have invested hundreds of millions of dollars in hyper casual markets. Mobile games overall made more than $3 billion in 2019, with a significant chunk of that coming from ad revenue and not just in-app purchases, according to eMarketer. In 2019, not only was the mobile gaming market worth over $80 billion, but close to half of all game downloads came from these kinds of app, according to App Annie’s report on The State of Mobile 2020. In this space, game development is usually streamlined too, making it relatively easy to make and market these kinds of apps, which is why hyper casual games now dominate the app store charts. Hyper casual titles typically feature very simple game mechanics, making them easy for just about anyone with a mobile device to figure out and play. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download charts. The hyper casual game market is one of the hottest spaces in the mobile app world today.
0 Comments
Leave a Reply. |